Mars Wrigley has unveiled its 2023 Christmas range with some new product launches alongside some of the most popular festive treats.
Get ready to indulge and share these delicious treats for loved ones with new MALTESERS® Assorted Truffles (200g), which will be rolling out nationwide MALTESERS® Mint Truffles (200g) will be in Tesco.
Looking to countdown to the big day? Then you will be excited to know that CELEBRATIONS® advent calendar and MALTESERS® Assorted Truffles Advent Calendar will be back, so you will get a tasty treat behind each door.
BROWSE MARS CHRISTMAS RANGE: SHOP NOW
Also returning is M&M’S® Santa which is a hollow chocolate Santa filled with mini shakeable M&M’S®.
Cybi Capaldi, Senior Brand Manager, Christmas, says: “Confectionery and Christmas are synonymous and as such brands and retailers alike must ensure an attractive and fulfilling range for consumers to enjoy. Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different. Tapping into Mars Wrigley’s Blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers.
“2022 saw a record-breaking year for total grocery Christmas sales, with December passing the £12bn mark for the first time (up 9% YOY) after a unique year of retraction in 2021. This year will be a key moment for retailers to showcase an exciting Christmas line-up to boost sales.
“By bringing back successful launches of Christmas past, combined with a sprinkling of innovative NPD, Mars Wrigley is once again providing retailers with the opportunity to boost their Christmas offering and maximise their sales during what is the most commercially important time of the year.”
Mars joins Patisserie Valerie who has also just unveiled this year’s delicious treats including a delicious Yule Log and more.
