Mars Christmas 2023: New Festive Treats & Returning Favourites

Mars Wrigley has officially revealed its 2023 Christmas confectionery range, combining brand‑new launches with returning festive favourites. The lineup focuses on gifting, sharing, and affordable indulgence — with Maltesers, Celebrations and M&M’s leading the season’s biggest releases.

⭐ New Products for Christmas 2023

Mars Wrigley has expanded its festive offering with several new additions:

• Maltesers Assorted Truffles (200g) — new mixed truffle selection featuring milk, dark and white chocolate.
• Maltesers Mint Truffles (200g) — Tesco exclusive mint variant.
• Maltesers Christmas Mix (240g) — sharing bag with mini Maltesers Reindeers and Teasers.
• Maltesers Mint Reindeers (29g) — new mint flavour joining the classic milk chocolate version.

These products begin rolling out from September 2023 across major retailers.

🎁 Returning Christmas Bestsellers

Several fan favourites are back for 2023:

• Celebrations Advent Calendar (215g) — daily mix of classic Celebrations chocolates.
• Maltesers Assorted Truffles Advent Calendar (216g) — returning with mixed truffle flavours.
• M&M’s Santa (100g) — hollow chocolate Santa filled with mini M&M’s; purchased by 53% of exclusive Mars shoppers last Christmas.

⭐ Why These Products Matter

Mars Wrigley notes that confectionery and Christmas are synonymous, and retailers rely heavily on festive chocolate sales. December 2022 saw record-breaking grocery Christmas sales, passing £12bn, making 2023 a crucial year for strong seasonal ranges.

Looking to countdown to the big day? Then you will be excited to know that CELEBRATIONS® advent calendar and MALTESERS® Assorted Truffles Advent Calendar will be back, so you will get a tasty treat behind each door.

Also returning is M&M’S® Santa which is a hollow chocolate Santa filled with mini shakeable M&M’S®.

Cybi Capaldi, Senior Brand Manager, Christmas, says: “Confectionery and Christmas are synonymous and as such brands and retailers alike must ensure an attractive and fulfilling range for consumers to enjoy. Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different. Tapping into Mars Wrigley’s Blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers.

“2022 saw a record-breaking year for total grocery Christmas sales, with December passing the £12bn mark for the first time (up 9% YOY) after a unique year of retraction in 2021. This year will be a key moment for retailers to showcase an exciting Christmas line-up to boost sales.

“By bringing back successful launches of Christmas past, combined with a sprinkling of innovative NPD, Mars Wrigley is once again providing retailers with the opportunity to boost their Christmas offering and maximise their sales during what is the most commercially important time of the year.”

Mars joins Patisserie Valerie who has also just unveiled this year’s delicious treats including a delicious Yule Log and more.