Sainsbury’s has released it’s Christmas advert for 2018 with the title ‘The Big Night’ and the theme ‘We give all we’ve got for the ones we love’. Watch the new advert below:
The new advert which will air during Coronation Street on Monday 12th November, follows the story of a young girl dressed as a star, nervously stepping on stage for her Christmas play before stunning the audience, including her mother, with a stellar rendition of the New Radicals’ classic nineties song, You Get What You Give. The star is supported by a cast of children playing a host of weird and wonderful Christmas characters, from a nativity camel to baubles and presents and even a set of fairy lights – including the plug!
Laura Boothby, Head of Broadcast Marketing at Sainsbury’s, comments: “This year, we have set out to create an advert that captures the passion, emotion and excitement of the festive season, in a setting that’s familiar to us all – no matter how old we are.
“Customers tell us that what matters most to them at Christmas is spending time together with family and friends and making it truly special for them – and that’s what giving all you’ve got is about.
“The school show is a flagship Christmas moment for many: the evenings spent frantically learning lines, the inventive costumes – the whole family truly plays a part. This made it the perfect setting to bring our Christmas message to life – watching little ones give all they’ve got, for their loved ones watching on.”
Michael Gracey, Director of Sainsbury’s 2018 Christmas advert, comments: “I was honoured to be part of bringing Sainsbury’s new Christmas campaign to life. Fuelled by the passion and talent of an incredible cast and crew, we set out to craft an ad that embodies the joy and imagination of the festive season. We hope it’s a message that resonates with people from all walks of life this Christmas.”
Laura Boothby continues: “We’re honoured to have worked with Michael Gracey and his team this year’s advert. Michael’s credentials from The Greatest Showman and his track record for putting on a real spectacle meant that he was the perfect fit to help us bring the idea to life and encourage the cast to give all they’ve got on stage.”
Sainsburys Christmas advert is just as anticipated as the John Lewis and Partners ad. Previous years adverts have had lots of different themes, from #everybitofChristmas, Mog’s Christmas Calamity and The Sainsburys Christmas advert 1914.
Last year’s Christmas advert saw ‘The Greatest Gift’ voiced by James Corden and told the story of Dave, a hard working, devoted dad who realises that the greatest gift he can give at Christmas is his time. This was released on November 13th 2017.
We can’t wait to see this year’s festive advert!