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Vivid Teams Up With McCains Smiles For New Crayola Promotion

A brand partnership between Crayola and McCain Smiles is due to kick off next month.

The campaign which has been developed with Blue Chip Marketing will see over 4 million McCain Smiles backs become Crayola dual-branded and will be promoting an arts and crafts giveaway.

Each of the packs will have a unique access code which, when two of these codes are collected can be used to redeem again a choice of 6 different Crayola stationary items which includes, markers, pencils and colouring books.

Customers can collect as many of these codes and products as they like as there is no limit as to how any you can get.

The campaign will be driven across a range of different social media and consumer facing communication channels. this will include McCain’s own Facebook page, e-mail newsletter and a door-drop campaign.

“This is a far reaching and impactful campaign partnership which links Crayola with one of the most high profile children’s food brands in the UK,” said Richard Venner, senior brand manager for Crayola. “The combination of incentivised redemption codes and money off vouchers will enable new and existing consumers to collect a choice of six Crayola items, providing them with a perfect introduction to the range.”

Mark Hodge, McCain Foods head of brand, added: “The Smiles brand proposition is all about good food made fun. Crayola has a natural fit with Smiles, and has a strong appeal with both parents and children.”

Will you be be buying these dual-branded McCain Smiles for the Crayola codes? Comment below and let us know.

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