M&S shares its first Christmas 2025 ad clips featuring silver cowboy boots, 90s hit “Rhythm Is a Dancer,” and heartwarming festive moments.

The Christmas trees are itching to sparkle, mince pies are already piling high on the shelves, and now M&S has added to the festive buzz by unveiling the first glimpse of its fashion-forward holiday campaign — Give the Gift!
M&S has dropped the first magical glimpse of its Christmas 2025 advert, and it’s already setting festive hearts racing! The 15-second teaser shows a young girl who has unwrapped the ultimate pair of silver cowboy boots before dancing joyfully through her home to the iconic 90s anthem “Rhythm Is a Dancer.”
As she twirls into a living room sparkling with M&S Christmas décor, her energy captures the true spirit of the season — pure joy, nostalgia, and sparkle in every step.
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Part of the new “Gift the Gift” campaign, the next clip features a woman admiring her new brown faux fur coat (which you can buy here for £100) as her fluffy white cat struts by. Her partner appears with a cuppa, asking, “Do you like it then?” — a heartwarming moment wrapped in style, music, and M&S magic.
Marks & Spencer’s “Gift the Gift” Christmas 2025 Fashion Advert might be the first to sparkle onto our screens, but the excitement is only just beginning. Rumour has it that Aimee Lou will star in the brand’s main festive ad — and we’re already counting down the days to see it!
Who will be next to follow? – John Lewis? Aldi? Tesco – we can’t wait!