Aimee Lou Wood Shines in M&S 2025 Christmas Advert

As Britain basks in a summer heatwave, Marks & Spencer is already conjuring up festive cheer with the filming of its highly anticipated 2025 Christmas advert.

Image credit: Marks and Spencer

This year, the beloved British retailer has cast rising star Aimee Lou Wood—known for her roles in Sex Education and The White Lotus – as the face of its Fashion, Home & Beauty campaign, marking a glamorous new chapter in the brand’s holiday storytelling.

Aimee Lou Wood: The New Face of Christmas

Wood, 31, has signed a lucrative deal to front the campaign, following in the footsteps of previous M&S stars like Hannah Waddingham, Sophie Ellis-Bextor, and Zawe Ashton. Her casting is being hailed as a major coup, with insiders calling her “utterly charming” and “relatable”—a perfect fit for the retailer’s festive message.

M&S Xmas ad revealed as White Lotus star films in winter wonderland https://t.co/Z7WmSQhT55
— The Sun TV (@TheSunTV) August 15, 2025

A Winter Wonderland in Hatfield

Filming is taking place in the picturesque Hertfordshire town of Hatfield, which has been transformed into a snowy Dickensian dreamscape. Despite the sweltering August temperatures, Wood was spotted in a faux-fur coat, black trousers, and boots, strolling through streets lined with twinkling lights, oversized baubles, and wreath-covered doorways.

Festive Fun and Familiar Slogans

In one playful moment, Wood was seen joking, “It’s not just a dog, it’s an M&S dog,” as a fluffy pup wearing reindeer antlers wandered through the set—a cheeky nod to the brand’s iconic slogan.

What to Expect

While the full advert won’t air until November, early images suggest a heartwarming and visually rich campaign that blends classic Christmas charm with modern star power. The ad is expected to be glitzier than last year’s, which featured Dawn French reprising her role as the M&S Christmas fairy.

With Wood’s charisma and the retailer’s commitment to festive magic, this year’s campaign is poised to be one of the most memorable yet. As the battle for Christmas advert supremacy heats up, M&S may have just unwrapped a winner.