First Look: Littlewoods Launch ‘Own The Show’ Christmas advert

Littlewoods is the next retailer to launch its Christmas advert. Titled ‘Own The Show’ the circus themed advert ’, features a cover of the theme tune from the hit movie ‘The Greatest Showman’ by Panic! At The Disco.

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SHOP CHRISTMAS STORE: LITTLEWOODS

The 20-second commercial, created by St Luke’s shows a circus ring, inspired by littlewoods purple circle, a ringmaster mum who puts on the year’s best show with Littlewoods backstage, helping her to deliver everything that is needed to provide her family with the best Christmas.

As the ad ends the voice of actress Jamie Winston can be heard saying ‘Own the show with Littlewoods’

Littlewoods 'Own The Show' Christmas advert — Image credit: Littlewoods

The campaign will launch on 3 November and will run in two bursts until Christmas on TV, YouTube and social channels.

Ben Cooper, Head of Brand, at Littlewoods, said: “This year, Littlewoods has continued to focus on the proposition of ‘Own It’. Through the use of our circus, our ringmaster Mum owns the show with a little help from Littlewoods. We offer a huge range of brands that she can spread the cost on, interest free, and there’s no time of year this is more important to our customers than at Christmas.”