M&S Food Unveils Its Christmas Ad, With Dawn French Returning To The Magic

M&S Food’s much-loved Christmas TV advert is back – and this year, it’s set to captivate audiences like never before. The iconic M&S Fairy returns, once again voiced by the incomparable Dawn French, bringing with her double the magic, surprise, and festive joy. Watch the full advert below:

Building on the success of last year’s festive campaign, which saw the Dawn French-voiced Fairy hailed as a standout by ad testing platform System1 and celebrated by Kantar in 2022 as one of the most powerful and unique characters in retail, the much-loved Fairy is back on screens nationwide.

In an exciting new twist, Dawn French doesn’t just voice the Fairy this year – she’ll also make her on-screen debut as herself, adding a whole new layer of magic to the festive fun!

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Audiences are in for a real treat as Dawn French and her Fairy alter-ego share the screen together for the first time, bringing a delightful blend of humour and charm to this year’s Christmas campaign. The 6-part ad series perfectly captures the essence of the season, with M&S Food at the heart of every festive moment.

Viewers will be charmed by Dawn’s witty and warm performances, as she and the Fairy work their magic, adding a touch of M&S sparkle to Christmas gatherings, indulgent feasts, and those unforgettable festive memories.

Voice of Fairy, Dawn French, says “I’m absolutely thrilled to be fluttering back as Fairy this Christmas, and oh my wings, do we have a plot twist for you! Let’s just say, Fairy meeting Dawn herself was quite THE moment! Who knew we’d ever share the same screen? Magic really does happen!”

Dawn French adds, “I spent some time tasting this year’s unbelievably delicious Christmas food range from M&S… and can honestly tell you those hours might be my FAVOURITE moments from my whole year…!

Other supermarkets have also revealed this year’s Christmas adverts with Aldi’s ‘Spirit Of Christmas’ Sainsburys BIG Christmas advert and Waitrose’s ‘whodunnit’ all of which are full of magical cheer.