A survey by Global Data has revealed that 57.6% of UK based Christmas shoppers avoid buying glittery wrapping paper or cards.
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Wrapping Christmas presents is something we start out loving, with our new wrapping paper and pretty bows at the ready, but as we continue wrapping, one thing becomes apparent – the lovely Glittery paper we loved buying so much has somehow gotten everywhere. Team that with the revelations of the damage Glitter associates with plastic and we are more than happy to give the glittery wrapping paper a pass for 2020.
It seems we are not alone as 57.6% of Christmas shoppers in the UK admit they avoid buying glittery wrapping paper or cards over the festivities due to an increased awareness of the damage that plastic makes, with 64.3% of shoppers stating that sustainability was more important to them over Christmas 2019 versus 2018.
Emily Salter, Retail Analyst at GlobalData, says: “Christmas got a glitter-free makeover in 2019 due to greater awareness surrounding the damage associated with the plastic, as 57.6% of Christmas shoppers avoided purchasing cards and gift wrap items containing glitter.”
Will you be giving glitter a pass for Christmas?