On The Beach ‘borrows’ Christmas song for new advert

Holiday giant, On The Beach, has launched a brand new advert for its summer holidays but it features a Christmas song!

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That’s right festive friends, ‘It’s the most wonderful time of the year’ is the music to On The Beach’s new advert but instead of wanting to book a summer holiday, it has put us in the mood to book a winter getaway instead of a summer one, they are using a Christmas song in the advert after all! Watch the advert below:

It’s not the first time Christmas products and music have been used at a different time of the year. Last year Aldi launched Pigs In Blankets in Spring and also had a Christmas in June event where mince pies and other Christmas items were sold!