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Sainsbury’s reveal 2021 Christmas advert ‘A Christmas to Savour’

Sainsbury’s Christmas advert is here! and it celebrates festive moments to savour with a special message from Stephen Fry. Watch here the full ad here.

This year, Sainsbury’s wants to celebrate every single moment of mischief and fun around a families Christmas dinner table.

Set to the “At Last” soundtrack by Etta James (very fitting after last year!) the ‘A Christmas to Savour’ advert begins by travelling through a home that sees very common festive mishaps.

Sainsbury's Christmas Advert 2021 - Family Table

From Grandpa cracking open a nut and exploding everywhere, cheeky children with grins on their faces as they play and of course a game of “Who Am I?” with Grandma.

Sainsbury's Christmas Advert 2021 - Grandpa opening a nut

Through the excitement, mouth-watering Christmas treats are highlighted including Taste the Difference Chicken Waffle, Sainsbury’s Christmas Prosecco Rosé and of course the delicious Taste the Difference Salted Caramel & Chocolate Star.

Sainsbury's Christmas Advert 2021 - Taste the Difference Salted Caramel & Chocolate Star

Finally, the camera zooms out to show the whole room, which is full of joy. A dog that is mid jump falls to the floor and with that, the scene resumes. The gravy pours, the cracker cracks and the fizz sprays. Over the soundtrack, Etta James’ ‘At Last’, laughter and chatter can be heard once more.

Sainsbury's Christmas Advert 2021 - End scene

The words ‘A Christmas to Savour’ appear on the screen, with Stephen Fry’s voiceover proclaiming: “It’s been a long time coming, so let’s make it a Christmas to savour”.

Radha Davies, Director of Brand Communications and Creative, at Sainsbury’s says: “With so many of us unable to spend Christmas with our loved one’s last year we, along with the nation, are really excited to fully celebrate Christmas once more. One of the true highlights of the festive season is the much-anticipated Christmas dinner. Whilst the food is important, it’s also about what that meal represents, spending quality time with loved ones, catching up, enjoying a delicious meal and above all, having fun together.”

A Christmas to Savour’ premiered during the Angela Black Special break on ITV Networks on Sunday 14th November.

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