Click & Collect to be even more popular this Christmas

Christmas can be a busy time which is why Click & Collect can be very handy and according to new research it’s set to grow to a whopping £10 billion by 2023.

GlobalData’s E-retail survey of 10,000 online shoppers showed clothing and footwear were the hottest products to click & collect in 2018 with 39.2% of customers buying an additional item while collecting their last order.

Emily Salter, Retail Analyst for GlobalData, commented: “Although 79.9% of click & collect users were satisfied with click & collect services in 2018*, this is significantly lower than for home delivery, which stands at 89.5%*.

“Retailers continue to introduce measures to meet rising consumer expectations for home delivery, such as offering same day services – led by online pureplays such as Amazon and ASOS. Next is one of the few multichannel retailers currently offering a click & collect proposition to rival the speed and cost of home delivery, through recently introducing free one hour collection in selected stores.”

With cut off dates for home delivery, could Click & collect start to become even more popular at Christmas? Perhaps Santa’s workshop may think twice about adding this service.