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Click & Collect to be even more popular this Christmas

Christmas can be a busy time which is why Click & Collect can be very handy and according to new research it’s set to grow to a whopping £10 billion by 2023.

Shopping trolley with Christmas gifts

GlobalData’s E-retail survey of 10,000 online shoppers showed clothing and footwear were the hottest products to click & collect in 2018 with 39.2% of customers buying an additional item while collecting their last order.

Emily Salter, Retail Analyst for GlobalData, commented: “Although 79.9% of click & collect users were satisfied with click & collect services in 2018*, this is significantly lower than for home delivery, which stands at 89.5%*.

“Retailers continue to introduce measures to meet rising consumer expectations for home delivery, such as offering same day services – led by online pureplays such as Amazon and ASOS. Next is one of the few multichannel retailers currently offering a click & collect proposition to rival the speed and cost of home delivery, through recently introducing free one hour collection in selected stores.”

City street with Christmas shoppers

With cut off dates for home delivery, could Click & collect start to become even more popular at Christmas? Perhaps Santa’s workshop may think twice about adding this service.

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