‘A Magical Christmas Loved By All’ Says Dan Cooper, John Lewis’s Christmas Buyer

Go on a magical journey this Christmas as John Lewis’s festive buyer, Dan Cooper shares with us the retailers SEVEN key themes for the 2017 festive period – could one of these be this year’s anticiapted Christmas advert?!

1. HOW DID YOU DECIDE ON THIS YEARS KEY TRENDS?

My team and I travelled the world to bring together our seven themes for this year. Each of our themes is inspired by the fables and traditions of a particular country or region, for instance Folklore takes its cue from Eastern European traditions, whilst Winter Palace tells the story of Russia’s Father Frost and his helper, the Snow Maiden.

2. WHAT IS YOUR FAVOURITE TREND AND PRODUCT?

My favourite theme this year is Into the Woods. The theme takes inspiration from the fairy tales of the forests of Ireland and with the abundance of beautiful faux greenery and embellished insects, it creates a spell-binding scene.

Into the Woods will make for a magical Christmas loved by all.

3. WILL WE BE GETTING A LIVE TOUR AROUND JL CHRISTMAS STORE THIS YEAR ON FACEBOOK?
We have lots of exciting things planned to bring our Christmas themes to life for customers…watch this space!

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Could any of this years key themes be a hint to the John Lewis advert? have we already spotted some clues? Here is our prediction on John Lewis Christmas advert 2017.

A HUGE Thank-You to Dan who took the time to answer our questions!