Following the Aldi at Christmas special last year on Channel 4, which can still be viewed on All4 on demand, here are ten things you didn’t know about Aldi at Christmas:
Please note, these are facts from Christmas 2022.
1. This year is expected to be Aldi’s biggest ever, as it gains over 130,000 new customers each week.
2. Aldi’s bestselling pig in blanket last year was a giant two-metre-long version which sold out in under
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3. The supermarket’s famous mascot Kevin has his own body double for the advert – the ‘real’ Kevin is the last element to be added. This year’s ad has already amassed over 21 million online views.
4. Christmas starts as early as January for Aldi, when its food and drink development teams begin to work on new and exciting twists on customer classics.
5. This year, their Barber’s Cheese supplier are making Aldi over 800,000 packs of cheese, which will need 10 million litres of milk – enough to fill four Olympic swimming pools
6. That cheese comes from one of the World’s oldest Cheddar producers, Barber’s Farmhouse in Somerset. Having started almost 200 years ago, they now make over 20,000 tonnes of cheese a year. But whilst a lot’s changed over the years, the business is still run by the same family, including seventh-generation farmer Alfie Barber.
Alfie says: “My great, great, great, great granddad started producing cheese, making around enough to feed 30 people for one or two months of the year. It’s just amazing how we’ve built through the generations and now we’re producing huge amounts of cheese for Aldi.”
7. Demand for Kevin the Carrot toys has only grown over the years, leading to Aldi implementing a two toys per customer policy.
Julie Ashfield, Managing Director of Buying at Aldi UK says: “Kevin the Carrot soft toys remain one of the most popular Specialbuys ever. Last year on the day of launch, we saw over 75,000 people queue online to get their hands on the new toys.”
8. Aldi’s new Panna Cotta Star is made by hand and it takes the supplier three weeks to complete the order.
9. Aldi’s Veuve Monsigny Champagne is the second most popular in the UK behind Moët & Chandon.
10. Products from over 5,000 British suppliers must make their way to customers across almost 1,000 stores. Aldi is expecting to sell over 50 million mince pies, 38 million pigs in blankets and over 1,700 tonnes from Brussel Sprouts.