Christmas might seem like a lifetime ago, but new figures show that Edinburgh’s Christmas campaign was the star of the Christmas tree.
The new Christmas campaign in Edinburgh saw bars, businesses, shops and hotels benefit from the new initiative.
‘Essential Edinburgh‘ are the brains behind the event and after a new survey, results showed that business was up 7.9% over the festive season in the city, with more than 90% of the businesses surveyed agreeing that the campaign was good for Edinburgh City Centre.
Edinburgh launched an ‘Alive After five’ campaign which allowed late shoppers and people wandering home from work to shop for both Christmas and for some self indulgence. This proved to increase sales significantly over the festive season with more than 77% of people aware of the new opening times.
Princes Street was the most popular area with close to 1.3 million visitors over December. This proved to work for the entertainment industry with an increase of more than 11% from 2012 in bars and restaurants during the month,
Scotland’s capital seems to have been buzzing over the festive season. What will Edinburgh do this 2014 to top it?