Christmas is coming around fast and that means one thing – Christmas adverts are here! Watch John Lewis & Partners below with #UnexpectedGuest:
John Lewis & Partners: SHOP ADVERT
The advert takes you on a magical Christmas journey, all through the eyes of the lead characters, a young boy called Nathan and the space traveller, Skye. Nathan discovers and befriends Skye, who has landed in the woods beside his home. Their friendship develops as Nathan introduces Skye to many of his family’s festive traditions and brings them to life for her in the woods.
They decorate the tree with fairy lights, celebrate the tradition of eating and hosting together, as he encourages her to try her first mince pie, and he also introduces her to the joy of thoughtful gifting by giving her his Christmas jumper. Through these shared moments, we see the magic of Christmas through the eyes of someone who has never experienced it before.
The soundtrack is performed by Lola Young, a 20-year-old singer-songwriter and is called ‘Together in Electric Dreams’ originally released by Philip Oakey and Giorgio Moroder in 1984.
Claire Pointon, Director of Customer says, “There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favourite festive moments with loved ones. After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future. We know our customers are excited for this festive season more than ever, as they reconnect with family and friends. Through the story of Skye and Nathan we celebrate friendship and are reminded of the joy of experiencing Christmas for the first time.”
Lola Young, Singer says “I feel super honoured to be a part of this, growing up I always watched the John Lewis Christmas adverts, they’re iconic and so it kinda feels surreal getting asked to be in one. It also means a lot as an up and coming artist to be a part of something this special. Together In Electric Dreams is a very beautiful song. I love that era of music and I think Philip Oakey & Giorgio Moroder are incredible. The lyric and soul within the song is something inspirational, fitting to the story within the ad. I feel so excited to be covering it and working with John Lewis.”
John Lewis & Partners: SHOP CHRITSMAS JUMPERS
A version of Nathan’s Christmas jumper that he gifts to Skye will be available in the shops and on johnlewis.com in mens, womens and childrens sizes (£14-£29); John Lewis will donate 10% of the profits for each jumper sold equally to Give a Little Love charities FareShare and Home-Start UK. The advert will also be easy to explore and shop on our website, all the products featured in the advert are from John Lewis, customers will be able to shop key scenes and make purchases directly from them.
Last year’s advert saw John Lewis & Waitrose team up with ‘Give A Little Love’ with the message of paying kindness forward with singer, Celest as the voice of the advert with ‘A Little Love’.
As always, come mid-September we will put our full prediction of this year’s advert on our website and like every year we’re 100% wrong!.
