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John Lewis & Partners And Waitrose unveil ‘Give a Little Love’ Christmas advert

John Lewis & Partners and Waitrose have unveiled their Christmas advert for 2020, ‘Give A Little Love’. Watch the advert below:

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The advert starts off with a young boy who’s football gets stuck in a tree and a young girl then comes along to help him retrieve it, the ad then goes to animation and sees the boy doing an act of kindness by helping a snowman who is melting, the snowman then helps someone whose car has broken down.

John Lewis & Partners Christmas Advert 2020
Image credit: John Lewis & Partners

The story then sees a group of pigeons helping a hedgehog who really wants to fly, get his wish and they fly about the skies.

John Lewis & Partners Christmas Advert 2020
Image credit: John Lewis & Partners


The advert continues with the theme of everyone passing on an act of kindness, no matter how small to help make someone’s day a little better. The advert then finishes with the tag ‘Together We Can Make a Big Difference’.

For the first time, a new song was commissioned for the Christmas campaign which was written and recorded by British soul singer, Celeste, with the song also being called ‘A Little Love’.

John Lewis & Partners and Waitrose have also teamed up with two charities, FareShare and Home-Start with the aim of raising £4 million.

Pippa Wicks, Executive Director of John Lewis, said: “We recently set out our ambition for our business to be a force for good – so we decided that this year was the year to break the mould and do something different.

“We have a long tradition of helping support the communities which we serve, so as we launch one of the best loved assets, our Christmas ad, it’s fitting to take this one step further by working hand in hand with two incredible charities supporting families in need.

“We were humbled by the kindness shown by the British public during the pandemic. We want this campaign to be uplifting and to inspire everyone to give some kindness in their own way this Christmas, especially to those who need it most. The pandemic has proved that it’s our small acts of love and kindness, particularly in challenging times, that captures what it is to be human; and when one small act of kindness multiplies it can have a lasting impact”

You’ll also be able able to get your hands on the products featured in the Christmas advert including the heart-shaped umbrella HERE

heart shaped umbrella - john lewis christmas advert

We love the new advert and it just shows how a small act of kindness can really make a difference.