John Lewis Christmas Advert 2026 Predictions: What We Think It Will Be This Year

We are back. The John Lewis Christmas advert 2026 predictions season is officially open – and the UTCT mince spies are on duty. Notebooks out, binoculars trained on John Lewis Oxford Street, ears pressed firmly against every rumour, leak and cryptic social media post we can find. Every year we throw ourselves into this with the full force of our festive intelligence operation. And every year, without exception, we are spectacularly, gloriously wrong. But that has never once stopped us — and it’s not going to stop us now. Here are our 2026 predictions, delivered with utmost confidence and absolutely zero accuracy track record. You’re welcome.

We all know the high-street shop’s advert has become a staple of the Christmas calendar, and although details are being kept firmly under wraps, we can’t help but share our prediction on what this year’s ad will be. We’ve rounded up all the clues we have found, and although we’ve been wrong every year, is our luck about to change? We like to think so.

As you already know, UnderTheChristmasTree loves predicting the John Lewis & Partners Christmas advert to get you into the pre, pre, PRE Christmas mood and this year, we spotted one or two hints and clues.

When Will The John Lewis Christmas Advert 2026 Drop?

Based on previous years, expect it to land on a Thursday in early to mid November. The 2025 advert dropped on 4th November. The 2024 advert dropped on 14th November. Set your alarm. Clear your diary. Have tissues ready.

Our John Lewis Christmas Advert 2026 Predictions

Last year gave us “Where Love Lives” – a Dad finding an unopened gift under the tree, a vinyl record, and enough emotional gut-punches to last a full December. The year before that, Snapper the Venus flytrap ate the Christmas tree. Before that, an alien learning about love. John Lewis does not do predictable.

So what are we predicting for 2026? Here are our best guesses — which history strongly suggests will be completely wrong:

A story told from an unexpected perspective — an inanimate object, a pet, or something genuinely nobody saw coming. John Lewis loves a twist.

A female vocalist covering a classic, possibly something unexpected from the 70s or 80s given how well the vinyl record angle landed in 2025.

A sustainability or community angle. John Lewis has leaned into warmth and togetherness since the pandemic, and we don’t see that changing.

A surprising celebrity cameo, after Percy Pig voiced by Tom Holland in M&S’s 2021 advert set the bar, everyone’s at it now.

We are almost certainly wrong about all of it. That’s tradition.

Who Will Sing The John Lewis Christmas Advert 2026 Song?

This is where our track record is genuinely terrible. We predicted Oasis for 2024, but got Andrea Bocelli singing an original track. We predicted a big British female artist for 2025 and got Alison Limerick’s “Where Love Lives” – a choice nobody on earth saw coming, and that worked perfectly.

For 2026 we’re going with a completely unknown emerging British artist doing something unexpected with a song from the 1990s. Based on absolutely nothing except vibes and the fact that John Lewis seems to enjoy making us look foolish.

👉 Watch the John Lewis Where Love Lives 2025 advert — and shop everything featured in it.

Looks like we’ll have to wait and see IF we’re correct when the ad lands, and if last year’s advert is to go by, we might only have to wait until November 12th-15th-ish!

Phew! Now we NEED a mulled wine.

Whatever John Lewis has in store for 2026, one thing is certain – it will make us cry, make us talk, and make us feel like Christmas has officially begun. We’ll update this page the moment any leaks, rumours or confirmed details emerge. Bookmark it. The mince spies are watching.