John Lewis Christmas Advert Prediction

It’s that time of the year again where our “mince-spies” eyes cast an in-depth look at the clues & hints of what we think will be John Lewis 2019 Christmas advert.

We’ve rounded up all the clues we can find and “try” to predict this years ad, so far we’ve been wrong every year however is our luck about to change? We’d like to think so.

John Lewis 2019 Christmas Advert Prediction

As you already know, UnderTheChristmasTree loves predicting the John Lewis & Partners Christmas advert to get you into the pre, pre, PRE Christmas mood and this year, we spotted one or two hints and clues.

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Let’s start with exactly what we know, Themes: Seven new decorating themes will grace the JL department store, this includes: Traditions, Snowscape, Sanctuary, Campfire, Garden Retreat, ABC and Party. The UK retailer stated that these themes were inspired by talking to its customers and how they celebrate the holiday with no two families celebrating the same, could this be a nod to an advert where we see families from across the UK showing how each celebrate?

John Lewis & Partners Sanctuary
Image credit: John Lewis & Partners

Baubles and Decorations, like last year when you could buy Elton John inspired gifts to support the ad, we’ve scoured its online Christmas shop to see if any potentials stand out. So far we’ve noted fairies are playing quite a big role in the decoration department with JL releasing 5 small fairy tree decorations and four larger Fairy Tree Toppers to support its themes and we have to say they are stunning.

John Lewis & Partners, Sanctuary and Garden Retreat Fairy Tree Topper, £15
Image credit: John Lewis & Partners


Social media: From Ellie Goulding preforming a slowed down rendition of Baby Shark to Peter Capaldi being favourite to sing this years ad,social media is ablaze with rumors however after such a huge name last year we think JL may scale back and go with a more festive tune.

Online: Sometimes the answers are staring you right in the face and with that being said, we've noticed, when you hover over its Christmas section a banner is visible which states: Putting the star on the tree - Christmas really begins when you hang the first decoration the tree......

So from start to finish we predict John Lewis will open its advert showing a host of families and generations placing their first and most important decoration on their tree, as each bauble is hung us the viewer will be lead through (by a fairy) each families traditions and stories of what Christmas is for them paying homage to JL trends that no one Christmas is the same.

Looks like we'll just have to wait and see IF we're correct when the ad lands, and if last years advert is to go by we might only have to wait until November 15th-ish!

Phew! now we NEED a mulled wine.

(Images: John Lewis & Partners)

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