The first of the big festive window displays has been unveiled! Selfridges have revealed their window display as “Journey To The Stars” for their #DestinationChristmas campaign.
The windows are themed around the zodiac with the star of Bethlehem as it’s focus. Shoppers can expect to see a mystic Grotto, stargazing on the rooftop and a moving Orrery.
After spending more than 32,000 hours on the display and using more than two tonnes of glitter, we have high hopes for the Christmas window display from Selfridges.
Speaking of the window display, creative director Linda Hewson said:
“We are very excited about our festive theme this year which has allowed us to creatively explore the realm of constellation and astrology. They are timeless and relentlessly fascinating to so many people. Above all the theme gave us the opportunity to design startling displays, in-store experiences and product collaborations full of sparkle, stardust and fun. We are sure our customers will love how we brought it all to life in our windows and in-store.”
We can’t wait to see more festive window displays! Have you seen Selfridges offerings? Comment below and let us know.