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Smyths Toys Superstores Unveil #picksnot Christmas Advert 2017

Smyths Toys Superstores have today unveiled it’s long-awaited advert for Christmas 2017 and this year’s story introduces a brand new character of Snot, the toy who begins as a factory error that no-one wants but goes on to become this year’s hottest toy.

You can see the full ad here at www.picksnot.com or watch this Saturday on the ad break of ITV X Factor at 8.15pm

Snot from Smyts Toys Superstore

Snot: the toy that no one wanted! ad follows the loveable and inquisitive Snot as he wanders through the streets looking for a place to call home. Along his travels he comes across a series of set backs including being chased by a massive 50ft monster, however Snot saves the day and even finds himself a home – in the aisle of Smyths Toys Superstores.

Smyths Toys Superstores

Bringing the character to life, the UK’s toy superstore has created a plush toy of the cute Snot plus a book telling the story of his exciting adventure to the toy store.  Available from all Smyths Toys 110 Superstores across the UK and Ireland, while stocks last, retailing at just £9.99.

Watch the advert below:

Sinead Byrne, Joint Head of Marketing at Smyths Toys, said of Snot; “We have fallen in love with this new character’s playfulness and sense of adventure, and we hope our little customers will love him too!”
All profits raised from the sales of Snot in the UK will be donated to Great Ormond Street Hospital Children’s Charity in the UK.

All profits raised from the sales of Snot in the UK will be donated to Great Ormond Street Hospital Children’s Charity in the UK.

Tim Johnson, Chief Executive, Great Ormond Street Hospital Children’s Charity said; “We’re delighted to have Smyths Toys support this Christmas time. All the money raised will help to support seriously ill children from across the UK who are being treated at Great Ormond Street Hospital and their families.”

Last year’s ‘If I Were A Toy’ campaign followed Oscar’s journey through the toy store and featured an array of toys we all know and love however #picksnot is certainly our favourite so far. You can also view Smyths Toys top toy list for children HERE.

Go on, give Snot a home to help make a difference this Christmas.

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