Elf on the Shelf is a toy which Santa sends to check if children are being naughty or nice and each night, before they wake up, the Elf is moved to a different place however on Sunday Brunch, presenter Tim Lovejoy let slip the truth behind this magical toy.
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Originating from the United States, Elf on the Shelf is becoming more and more popular with parents (and children) in the UK.
However Sunday brunch viewers, particularly those with children, felt irritated by comments made by presenter Tim Lovejoy and his guests, which supposedly spoilt the magic for kids by inadvertently letting slip the truth about the Christmas tradition.
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