Toy Fair announces top 25 toy winners for 2023

The British Toy & Hobby Association (BTHA) have revealed the winners of this year’s 25 Hero Toys and you can buy some NOW!

The festive season may well be over however it might be time to start planning and buying for this Christmas as The British Toy & Hobby Association announces the winner of 2023’s Hero Toys at London’s Toy Fair and nostalgia is set to dominate the market this year.

Like previous years all toys were selected by a panel of industry experts, winners included Playmobil UK Ltd, The LEGO Group, Care Bears, Sesame Street and Sylvanian Families all of which give a nod to the characters which reigned in the 80s!

Rebecca Deeming, Communications & Events Manager at the BTHA, commented: “This year’s Toy Fair’s Hero Toys are bigger and better than ever! We received over 250 product entries – the greatest number of entries we have ever had – and the competition was very strong. We are confident that our winners perfectly encompass the wide-ranging categories of toys on display at Toy Fair and they represent everything our industry is about: ensuring every childhood is filled with play.”

Plus if you’re looking to begin your Christmas shopping super early then you’re in luck as 10 of the 25 winners are already available to buy now with prices starting at £12.99.

Below are our key highlights from the 25 winners.

Bluey Wooden BBQ and Salad Set RRP £29.99