Virgin Trains has partnered with children’s charity ‘The Book Trust’ to launch its Christmas activity, the move comes after the company overhauled its website in a bid to make booking easier.
The first part of its Christmas marketing has seen it ask primary school children nationwide to design a Christmas Train which will appear on two trains across Virgin’s franchises on the east and west coasts.
The activity was inspired by Virgin Trains ‘Traindeer’ campaign which was based on a Christmas card by sisters, aged nine and eleven.
“Traindeer was such a hit with our customers that we wanted to make this year’s Christmas Train even bigger,” said Patrick McCall, chairman of Virgin Trains. “Christmas is a special time for everyone at Virgin Trains as we transport people and presents across the country to family, friends and loved ones.”
It comes as Virgin Trains overhauled its website to introduce a simpler user experience ahead of the Christmas booking rush.
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