Selfridges unveil its Christmas window display

Festivities arrive at Selfridges as it becomes the first in the WORLD to unveil its Christmas window display.

Let’s rock and roll this Christmas!

With two months away from the big day Selfridges have rocked and rolled its Christmas display straight into their London, Birmingham and Manchester stores.

According to the luxury store it’s theme ‘Selfridges Rocks Christmas’ is about freedom, exuberance, living for today, and having a rocking time.

The windows all show a rockin’ Father Christmas and what he gets up to behind the scenes. The London store itself took a multi-specialist team of nearly 500 to produce the scheme and no wonder, the triple-sided window display has a giant cascading and spiraling piano, with 2,000 individual keys, complete with a Rock ‘n’ Roll Mrs Claus rotating on a platform.

Selfridges were also one of the first to launch its Christmas store in the midst of the heatwave way back in the Summer. With 85,000 baubles, 5km of handrail garland and a whopping 200 Christmas trees, even Santa himself must be a little jealous.

We’re not sure about you but we’re already hunting out our old leather jackets to be as cool as Selfridges this Christmas.

(All images: Selfridges)