Aldi and LADbible bring Kevin the Carrot home for Christmas

The nation’s favourite carrot – Kevin can now come alive in your home as Aldi and LADbible group launch exclusive immersive experience!

Getting your hands on a plush Kevin the Carrot toy was like having a mince pie before Santa – IMPOSSIBLE! which is why Aldi and LADbible Group have launched a brand new augmented reality Instagram filter to reunite Kevin the Carrot with his fans and we can’t wait to try it out!

That’s right, for the first time ever, Kevin will come alive, dancing and being selfie ready at the dinner table with his fans.

The filter which was released today at 10:30am will be available across Instagram channels by accessing the app through smartphones. Avid Kevin fans can access the filter through LADbible Instagram channels to dance along with Kevin’s choreographed moves and create their own funky interpretations, plus Kevin will also be party ready for any Selfies during his dance routine!

Julie Ashfield, Managing Director of Buying at Aldi UK, commented: “This year has made us all look at different ways to keep ourselves entertained and the digital world, in particular, has kept us all going. Our Kevin and friends plush toys have proven extremely popular yet again, so we know that some fans may not have been able to get their hands on one this year. That’s why we’ve worked with LADbible Group to create this fantastic AR version of the nation’s favourite carrot so that everyone, everywhere can experience the fun and magical ways of Kevin this Christmas!”

Looks like Kevin will be on our virtual dinner table list!