Aldi and Lidl are the biggest winners this Christmas as both sales grew by 16.8%, while Tesco is named the fastest-growing of the big four supermarkets.
According to the latest data from Kantar Worldpanel we spent £1bn extra on groceries this Christmas with £469 million of this spent on premium own label lines.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Overall supermarket sales increased in value by 3.8%, with an additional £1 billion ringing through the tills compared to the same festive period last year.
Shoppers parted with £747 million on 22 December alone, making the Friday before Christmas the busiest shopping day ever recorded.”
Both Aldi and Lidl managed to attract nearly one million shoppers during the past three months with 39% of trips including at least one product from Aldi’s premium Specially Selected range inside shoppers baskets. Aldi increased market share by 0.8 percentage points year on year to capture 6.8% of the market, could Kevin and Katie the Carrot gave a helping orange hand to the stores success?
Matthew Barnes, Chief Executive Officer, Aldi UK and Ireland, said: “This was our busiest-ever Christmas as millions of festive shoppers switched to Aldi from more expensive food retailers.
“Although we saw strong growth across all categories, the performance of our premium Specially Selected range in particular surpassed all expectations.
“This is a clear sign that shoppers knew they could indulge in Christmas treats and festive essentials at Aldi for a fraction of the price they would pay elsewhere.”
Tesco who was named the best major supermarket was the fastest growing of the big four supermarkets, with sales up 3.1% during the past 12 weeks. Morrisons, Asda and Sainsbury’s each also saw around a 2% increase.
Mince Pies and Alcohol also rose year on year with a whopping £3.9 billion worth of alcohol being sold over the 12 weeks.
We’re pretty sure we contributed to the rise in mince pie and alcohol sales a lot last Christmas!.