Boots launches its 2024 holiday campaign, The Christmas Makeover, capturing the magic of beauty with Bridgerton star Adjoa Andoh as a spirited Mrs. Claus in a Boots wonderland. Watch the full advert below:
The campaign film features Adjoa guiding her team of dedicated beauty elves in her festive “Werkshop,” highlighting that Boots offers the perfect gift for every beauty lover this season.
Boots.com: SHOP CHRISTMAS GIFTS
Boots gives Mrs. Claus her well-deserved spotlight as Adjoa Andoh brings a one-of-a-kind “Werkshop” to life. With a stunning outfit change and a swipe of No7 lipstick, she commands attention as the powerhouse behind holiday preparations. As Santa snoozes, Mrs. Claus steps up to fulfill Christmas wish lists, delivering extraordinary beauty gifts from Boots that are sure to delight both gift-givers and recipients.
In her vibrant “werkshop,” Mrs. Claus and her team of beauty elves are hard at work, curating the season’s most sought-after gifts. The shelves sparkle with iconic brands like Bubble, e.l.f., Sol de Janeiro, and Laneige, while each beauty elf’s unique look—from vampy glamour to classic chic—reflects the range of treasures on offer. The campaign celebrates beauty for all, showcasing that there’s a perfect gift for everyone. As the preparations wrap up, a pleased Mrs. Claus delivers a playful final line, “You thought it was all him?”—a fun tribute to the true magic-makers behind the scenes.
Speaking about her experience filming the campaign Adjoa Andoh, actor, said: “How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be a part of their festive campaign and play the vital and often under-valued role of Mrs. Claus, I was thrilled. The creative brilliantly shows how beauty can help us feel empowered and fabulous. It can lift your spirits in minutes. I like to keep things simple, but quality is important to me, and Boots can offer that to every shopper at every budget.”
Pete Markey, Chief Marketing Officer at Boots said: “As the UK’s favourite beauty retailer1, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special. This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.
“In the past 12 months – our 175th anniversary year – we have expanded our beauty offering even further by launching another 55 new beauty brands, including some of the biggest names in beauty such as Prada Beauty, Made by Mitchell and Supergoop! With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas.”
Directed by the acclaimed production company Radical and award-winning LA director Dave Meyers, the ad features Eve’s iconic track “Who’s That Girl.” It premieres at 8 a.m. on Wednesday, November 6, on Boots’ social media channels, followed by its television debut at 9:30 p.m. during Until I Kill You on ITV1. The fully integrated campaign will then run for seven weeks across TV, radio, cinema, print, social media, and online platforms.
Boots’ 2023 Christmas advert, themed “Thank You Santa” and featuring the hashtag #GiveJoy, was a heartfelt celebration of holiday generosity and gratitude. The campaign captured the magic of Christmas by highlighting the joy of giving and receiving thoughtful gifts, with Santa as the recipient of the gift. Boots has also just launched this year’s TWO No.7 advent calendars packed full of beauty and skincare products to countdown to the big day.
