Aldi’s most premium mince pies are on sale now and there a massive 80% cheaper than Fortnum and Mason.
The Specially Selected Exquisite Mini Mince Pies, which are on sale now, are set to rival Fortnum & Masons’ luxury equivalent and will cost just £2.49 (9 pack) which works out at just 28p per Mini Mince Pie while Fortnum & Mason’s costs £5.95 (4 pack) and works out at £1.49 per Mini Mince Pie.
Aldi is so confident about the new mince pies that they even had a Bentley and chauffeur parked outside the doors of Fortnum & Mason and offered would-be customers the chance to switch their visit to a nearby Aldi. Customers were also given the chance to sample both the mince pies blind.
Shopper Glen Afwireng, said: “Aldi’s mince pies are absolutely heaven! I genuinely couldn’t tell the difference between Aldi and Fortnum’s mince pies, so I was shocked to be told the price difference between the two. Being whisked away right outside the doors of Fortnum’s was hilarious but a real treat.”
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We know Fortnum customers like the finer things in life and we wanted to show you can get great quality at a fraction of the price by switching to Aldi.”
The mini mince pies have also been named ‘Best Traditional Mince Pie’ at the Quality Food Awards.