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Amazon Announces Save the Children Christmas Jumper Day Collaboration

Amazon has announced that Amazon Fashion UK will be collaborating with Save the Children for their annual Christmas Jumper Day.

Image of Christmas Jumper Day 2018

When is Christmas Jumper Day 2018?

Christmas Jumper Day will be taking place on Friday 14th of December 2018. Last year’s Christmas Jumper Day took place on Friday 15th December.

What is Christmas Jumper Day?

Christmas Jumper Day is an annual fundraising event, with all of the money raised going towards ‘Save the Children’s charity. On Friday 14th December millions of people up and down the UK will wear their most festive Christmas jumper and donate £2 to help change children’s lives.

Susan Saideman, Vice President for Amazon Fashion Europe said, “Save the Children is a truly noble charity which really transforms children’s lives and their future. Their Christmas Jumper Day is a brilliant and fun initiative we are proud and excited to be a part of this year. Customers will be able to find both novelty and classic versions available from our Christmas Jumper Store, whatever your style may be!

Image of bear wearing Christmas jumper

Claire Rowney, Executive Director of Fundraising & Marketing at Save the Children said, “We’re thrilled that Amazon Fashion is supporting this year’s Christmas Jumper Day. The Christmas Jumper Store is the perfect place to find your festive knit ready for the big day on Friday 14th December. The 20% donation from each jumper means that together we can do whatever it takes to make sure children survive, get protection when they’re in danger, and have a chance to learn.”

Image of Amazon.co.uk official logo

The Amazon Fashion UK Christmas Jumper Store will be available online from 1st November until the 31st December. For every Christmas Jumper or Christmas clothing/accessory purchased from the Christmas Jumper Store on Amazon.co.uk and smile.amazon.co.uk, Amazon will donate 20% off the net purchase.

We can’t wait to get our favourite festive knit back on to celebrate Christmas Jumper Day and donate to Save The Children.

Want to get involved? Whether you want to wear your favourite Christmas jumper or you just want to donate you can do so online here.

Will you be joining in with this festive filled day? Let us know!

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