Mince pies and product innovation are some of the main reasons for strong Christmas sales according to Asda.
Buying mince pies and chomping our way though the cheese board might seem like a distant memory, however today supermarket giant Asda also had Christmas on their mind as it announced a very positive report from December last year.
Figures today showed Asda remaining one of the ‘Big Four’ supermarkets to hold its market share in December.
Roger Burnley, who took the helm as Asda’s President and CEO in January said; “Our colleagues should be proud of this performance, which is testament to their hard work during the all-important Christmas trading period. Whilst Christmas seems a distant memory to them now – I’d like to thank them again for their hard work. Last year, we really improved our offer for customers – combining great product innovation with a focus on value and an easy shopping experience. Products like our Asda mince pies really appealed to customers with their great taste, value and being suitable vegan friendly, helped attract over 348,000 new customers to our stores in December and meant we were the only one of the big four to retain our market position.
Let’s hope for more mince pie goodness this year!
