Boot’s fun and heartwarming Christmas advert ‘Get them something that says…you get them’ told through the eyes of a teenager is the theme behind Boots magical ad.
‘She’s Me Mum’
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Celebrating each person uniqueness, Boots UK follows the story of a mum and daughter in the run-up to the festive period. Claire (mum) is shown trying her best to put her daughter’s (Molly) hair in a fancy up-do with it not going quite to plan.
Throughout the one minute and twenty second ad we see typical teenage behaviour as Molly tries to be centre of attention whilst Claire does her best to steer her in the right way.
Later, Molly heads to the local Christmas market where she hears music – the choir, she’s left stunned to see her Mum, signing confidant and looking beautiful.
Seeing her mum in a new light, Molly on Christmas day buys her gift which really ‘gets’ her – a red lipstick for her next performance. Backed by an amusing and touching version of Robbie Williams ‘She’s The One’ however instead the track is called ‘She’s Me Mum’.
Marketing Director for Boots UK and Ireland, Helen Normoyle explains, “Christmas and the festive period is a perfect time to bring together friends and family, and we wanted to really celebrate this special connection by focusing in on the spirit of beauty gifts showing you really understand your loved ones. The story charting the relationship between the mum and daughter was a perfect example of how even when we’re close to the ones we love, we can often take their unique traits for granted. Working with our own Boots colleagues in the choir and having a fresh take on a well-known song provided a fun and touching way to bring our proposition to life.”
Boots Christmas advert will air on 10th November during the X Factor’s live show.
Shop Boots Christmas collection HERE
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