Boots #ShowThemYouKnowThem Christmas ad shows how just a gift, chosen with thought can remind you of those special moments and memories.
You can watch the full Boots Christmas TV advert below:
The 60 second film (which will be aired on Saturday 11th November during X Factor) goes through a nostalgic journey between two sisters, Sarah and Ruth.
Throughout the advert we see Sarah driving home for Christmas with her teenage son in tow whilst Ruth prepares the family home for the celebrations. Once everyone has arrived Ruth hands Sarah a small but meaningful gift.
With a series of flashbacks to when the two sister were young and growing up, we see parties to weddings and then we cut back to the present day with Sarah joking “Well… I only got you… vouchers!”.
Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK, said: “We believe Christmas is all about the thought – it’s about old memories and new ones we’re yet to make. The secrets we’ve shared and the laughs we won’t forget. We want to help people recognise, strengthen and celebrate their closest relationships through the sharing of great gifts – chosen with thought, shared with love, and received with unbridled delight. Like the sisters in our film, many of our customers have grown up with Boots and have been sharing our gifts with their family and friends throughout their lives.”
The heart-warming advert is full of laughter and magical memories throughout with a re-recorded version of Yazoo’s 1982 hit, Only You featuring Alison Moyet and an orchestral sound track playing in the background.
Boots are also encouraging us to tell our thoughtful stories through gifting and this festive season you can also save time & money with mix and match 3 for 2 offers across the range. Plus the UK retailer also launches a new star gift every week.