Channel 4 has announced it is commissioning a new Christmas-themed series of Buy It Now, to be hosted by TV presenter, Rylan Clark-Neal.
The show gives sellers and inventors the chance to showcase and sell to an audience of real shoppers. There is even more up for grabs this year as innovators have the opportunity to pitch to some of the UK’s biggest national retailers.
Rylan Clark-Neal said: “I love nothing more than always trying to get my hands on the latest products, so now I can’t wait to meet these fantastic inventors who have designed and developed some amazing items and see how many of our audience want to buy it now!”
Tim Hancock, Commissioning Editor comments “We loved seeing ordinary people with a passion for their innovations succeed in the daytime series of Buy It Now. The new, supercharged, peak-time series with Rylan promises festive fun and Christmas contraptions that are sure to surprise and delight.”
Studio Lambert North’s Head of Unscripted, Darrell Olsen said: “This is an incredible opportunity for anyone out there with a product, no matter how big or small to showcase this to real customers, and potentially have the opportunity to supersize their sales with life-changing orders from our high street and online retailers.”
Studio Lambert’s Creative Director, Tim Harcourt said: “This fun series shines a light on two great British characteristics; our high regard for creative, commercial endeavour and our guilty love of the impulsive purchase.”
Buy It Now for Christmas will be produced by Studio Lambert North.