UK Retailer Debenhams has today launched its Christmas advert where it champions do-gooding gift givers in its ”Do a Bit of You Know You Did Good” campaign”.
It’s all about the thoughtful gift this season.
This Christmas, Debenhams are celebrating you -the gifter! Titled ”Do a Bit of You Know You Did Good” the four 20 second ad’s show a gift giver experiencing the moment of joy knowing that they’ve found the perfect gift.
The four adverts which alongside the injection of a signature soundtrack ‘Star’ by Kiki Dee and voiceover by the star of Victoria, Dr Who and The Cry, Jenna Coleman are fun and heartwarming.
From The Star Party Guest, The Thoughtful Uncle, The Knows You Best Friend and The Savvy Girlfriend, the UK store has gone all out this festive season.
Running across all channels including TV, digital, social media and print the department store will also provide gift givers a more exciting festive shopping experience where they can curate their choice of gifts for a loved one. Teasers break online and on social media this week ahead of the campaigns full debut on TV on Friday 9 November during Gogglebox on Channel 4.
Richard Cristofoli, Debenhams Managing Director of Beauty and Marketing, said: “Shoppers told us that the real joy of shopping comes from discovering the gift that you know the recipient is going to really love. We wanted to celebrate that moment.
Department stores occupy a unique position in that they enable consumers to shop a variety of gifts under one roof – making it easy to find the perfect gift collection. With shoppers having to buy as many as 20 gifts for family and friends, we wanted to share a fist pump with the gifter rather than the giftee and celebrating those shoppers with the confidence of ‘do a bit of you know you did good’.”
70 stores will house Christmas markets to showcase Debenhams premium gifting offer including gift collection mini huts such as Gin Palace and Coffee Connoisseur to make it easier for you to find the perfect present.
Watch the advert below:
We wonder how many will be re-gifting this season?….
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