John Lewis Christmas advert is finally here and this year the UK retailer tells a heartwarming story of a boy named Joe and his imagenery friend – Moz The Monster.
Watch the OFFICIAL John Lewis 2017 Christmas advert below:
A heart-warming story of a young boy named Joe, who has been kept awake by a imaginary monster living under his bed – the 7ft Moz the Monster. Forming an an unlikely friendship the two stay awake through the night playing games and having fun however poor Joe can hardly keep his eyes open during the day.
As Christmas comes around, Joe receives the perfect gift, a night light which helps the little boy nod off to sleep and gets some peace and quiet from Moz. As the ad finishes, Joe turns the light back off and hears the familiar sounds of his friend and is reminded he can bring Moz the Monster back any time he thinks of him.
Craig Inglis, John Lewis’s Customer Director commented on the ad saying; “This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships. Moz and Joe’s story is magical and heartwarming and I’m sure it will be loved by all of our customers, young and old.”
The advert which aired across social media at 8am this morning will be first shown on TV this evening around 9.30pm on Channel 4 and at approximately the same time it will also be broadcast on all Sky’s own channels.
As always John Lewis has much more ways we can enjoy more of Moz including, in it’s flagship shop on Oxford Street visitors will be able to see and hear what’s thought to be the world’s first farting and snoring window as Moz plays in the rooms in Joe’s house.
Over on Facebook you will be able to have fun ‘mozifying’ their face using their Facebook camera, and in 10 shops customers will be able to create their own monster selfie at a Monster Maker station.
Plus a recording of Sally Phillips reading the Moz The Monster story will be available for download and a HUGE selection of merchandise is also available including:
Cuddly toy £20.00 (suitable for 18mths and 10% goes to charity)
Nosy Crow Moz The Monster Christmas Book £8.99
Mug £5.00 (10% goes to charity)
Red pyjamas £18 for sizes 2-6 £20 for sizes 7-10
Blue pyjamas £18 for sizes 2-6 £20 for sizes 7-10
Slippers £14-16 (available in children’s size 10 to adult size 6)
This Christmas John Lewis has chosen Barnardo’s as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs.
What do you think of Moz The Monster?