It’s that time of the year again…
The whopping 2 minute and 20 second advert tells the story of how one gift in particular inspires and changes one little boys life – Elton John!
The ad begins in present day in Elton’s home covered in festive decorations as the superstar sits behind the piano remembering the special memory of when he received the piano, the ad then works backwards through his life, right up until the moment he receives the special gift from his grandmother.
The iconic ‘Your Song’ is played throughout scenes including the singer at his sell out concerts and shows.
Elton John said: “The John Lewis Christmas campaign has so many warm memories for me and my family. It’s been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother’s piano marks the moment when music came into my life. The ad is absolutely fantastic and I’ve truly loved every minute of being a part of it.”
Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart.
Craig Inglis, Partner and Customer Director, John Lewis & Partners said: “Think back to all of the Christmases that you have enjoyed over the years – I’m sure there is one very special gift that stands out above all others. That’s the magical feeling we wanted to bring to life this year. The ad tells the story of why Elton’s piano was more than just a gift and we hope to remind customers of that special moment when they’ve given a gift at Christmas time that they know will be treasured forever.
You’ll be able to purchase Elton John T-shirts which will cost £40 and of course the famous piano, however these start from £217 to over £800 available at John Lewis and Partners.
Plus customers in London will be able will also be able to enjoy a musical light show, being projected from the shop’s Oxford Street windows every 30 minutes from 4pm. Performing Elton John’s Christmas classic, “Step Into Christmas”
You can check out John Lewis & Partners Christmas advert shop HERE
Well the wait is finally over….we need a mulled wine.
(Images: John Lewis)