Lidl UK has revealed the first adverts from it’s Christmas 2018 campaign with the theme ‘Upgrade Your Christmas’. Watch these below.
The ad’s use bold and quirky humour involving a Cul’de’sac transformed into an ice rink, a 16 piece orchestra in a dining room, a giant Christmas tree, imported Arctic snow from the North Pole and reindeer grazing among Christmas visitors. The adverts then continue and show that while not everything at Christmas goes as planned, the important things – such as food, fun and the warm festive spirit – always do.
Ryan McDonnell, Commercial Director at Lidl UK, said, “Christmas is a time to go the extra mile when treating friends and family, and with this series of adverts we want to demonstrate that Lidl is the only place to properly upgrade your festive celebrations. Our classic humour and imagination runs through the series, providing Lidl laughs and mouth-watering products to marvel at.”
Last year’s Lidl Christmas adverts saw a range of mini ads with ‘Double Dippers’, ‘Visiting Vegetarian’ and ‘Mince Pie Maverick’ which you can see here.