The advert sees the ‘must have’ moments that make Christmas so special for busy families the campaign covers everything from decorating the tree to dealing with the washing up on Christmas day, via Christmas parties, Christmas movies and even Christmas present envy. There is also going to be a range of different number of endings to the ad which have humour and wit.
Nathan Ansell, Director of Marketing for Clothing & Home at M&S, said: “For the busy modern family, Christmas is all about quality time together and having some fun – I know it is for mine. And this year we’ve worked incredibly hard to tap into the key moments of the season that matter most to busy mums and dads – from the office party to the evening where you watch the classic Christmas films all together. We’ve built a campaign to show we have the “Must-Have” products to add magic and sparkle to these moments and we’ll be executing it based on detailed research about when customers want and need these products. “For the High Street there’s no time of year that’s more crucial than Christmas so whether customers are purchasing on the app, on Instagram or in a city centre store we want them to know M&S is the destination for the Must-Haves that make Christmas.”
Holly Willoughby, M&S Brand Ambassador said, “Christmas in the Willoughby household is a pretty big deal! It is such a special time of year, and for me it really is all about family; I absolutely love it. Christmas to us means new PJs for all the family on Christmas Eve, all jumping into our bed Christmas morning to see what Santa has bought us, filling our faces with turkey and mince pies, then a bit of squabbling over the washing up on Christmas afternoon before cuddling up in comfy jumpers to watch a Christmas classic on TV so M&S has pretty much summed up a typical Christmas day, which is why I am so excited to be part of it.”
UnderTheChristmasTree participates in various affiliate marketing programs and Google adsense which means we may get paid commissions on chosen products purchased and adverts through our links to retailer and advertisements sites.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.