This year M&S Food is putting charity firmly at its heart and is partnering with nine world-famous actors to voice their Christmas ads. Watch the first advert below:
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The iconic voiceover cast has all chosen to work with M&S, selecting charities close to their hearts to which M&S Food will make a donation on their behalf.
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But that’s not all, as part of M&S’s long-term commitment to doing food, this Christmas, M&S will donate an additional £1million across a diverse range of charities including Shelter, Together for Short Lives and 35 Spark charities that M&S supports.
Sharry Cramond, Marketing Director, M&S Food says: “2020 has been a difficult year for all of us but at a time when charities are seeing their incomes fall significantly, we want to make sure that the M&S Food Christmas campaign builds on our existing charity partnerships and gives much-needed support to those that need it most.
“This is not the year for advertising fairy tales – our customers want this Christmas to be as special as possible but have told us that they want to know about the M&S Food must-haves and how we are supporting others.
“All charities featured in the TV ad will receive their donations ahead of Christmas so they can use the money immediately where it’s needed the most and we are indebted to the nine amazing actors who gave their time so willingly to support these great causes.”
The series of nine adverts kicks off on Friday 6th November, with Olivia Coleman voicing the M&S Light Globe Gin Liqueur, Triple Chocolate Panettone, Our Best Ever Salmon and Collection Mini Beef and Porcini Yorkshires. On behalf of Olivia M&S will make a donation split between three charities: Anthony Nolan, Back Up; and Tender Educations & Arts. Each ad will feature the logos of the charities chosen by the actor providing the voice over.
Tom Hardy will be bringing Brussel sprouts to life, Dame Helen Mirren extolling the virtues of rosé prosecco and Chiwetel Ejiofor with moreish Plant Kitchen Chocolate Torte.
As well as donations on behalf of the acting icons, M&S Food has selected 10 colleagues from across the UK who are its most active charity volunteers, giving donations to the colleagues’ chosen charities. In total, the Christmas advertising campaign will donate £1 million to good causes.
The ad features the voice: Chiwetel Ejiofor, Eddie Redmayne, Gillian Anderson, Dame Helen Mirren, Jeremy Irons, Dame Julie Walters, Naomie Harris, Olivia Colman and Tom Hardy.
Olivia Colman says: “I am delighted to work with M&S Food and lend my voice to a campaign that supports UK charities at a time when they need it the most”.
ANTHONY NOLAN: “We’re so grateful to both M&S, and our wonderful patron Olivia this Christmas, for this generous donation which will help us add over 800 new donors to the stem cell register; every one representing hope for person with blood cancer or blood disorder searching for a second chance of life through a stem cell match.” Henny Braund, Chief Executive of Anthony Nolan
BACK UP: “Olivia’s incredible donation ensures that whatever challenges we face in 2021, we can inspire people affected by spinal cord injury to get the most out of life.” Abigail Look, CEO of Back Up
TENDER: “Tender believes kindness is key to healthy relationships. It is great to see this so clearly in action through M&S’s campaign; enabling charities to give support to those that need it the most.” Susie McDonald, CEO of Tender
M&S Food will also run festive editions of its popular What’s New at M&S tasting pane, now in its third year. The self-filmed content features top celebrity tasters Amanda Holden, Emma Willis, Paddy McGuiness and Rochelle Humes, see the tasters review new products, sharing them with their combined nine million Instagram followers.
These will all go live at 9.00am across social media and on TV.
We can’t wait to see all nine adverts!