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Sainsbury’s The Countess Christmas Advert 2022 has landed!

Sainsbury’s Christmas Advert 2022 has landed! Starring the hilarious Alison Hammond as The Countess you can see the full ad here…

Sainsbury’s Christmas advert 2022 tells the medieval fairy tale of The Countess played by Alison Hammond, who hates Christmas Pudding and demands a young chef to “Bring [her] something different. Or else” all to the instrumental version of Wheatus’ ‘Teenage Dirtbag’ song.

The light-hearted story begins in a medieval world where we see a wide view of a castle surrounded by a forest and mountains.

As a dragon flies across the screen, a voiceover from Stephen Fry proclaims: “In a far, far away land, a feast was being planned”.

We then see, The Countess (Alison Hammond) being presented with many festive delights by different chefs including Sainsbury’s Taste the Difference Crab Thermidor Crumpets which she happily receives.

Sainsbury’s Christmas Advert 2022 - The Countess

Until a very nervous young chef approaches with a traditional Christmas pudding which The Countess dislikes blows out the pudding’s flames and orders the cook to “Bring [her] something different. Or else.” Stricken with terror, the young chef is back in the kitchen pondering The Countess’ order. The boy has an epiphany and quickly gets to work.

Sainsbury’s Christmas Advert 2022 - Young Chef and Christmas Pudding

After working day and night to perfect the pud, it’s time to present his final creation to The Countess who declares it is “treat time”. As he approaches he reveals his final creation and The Countess is less than impressed that the cook has ignored her and decided to serve Christmas pudding, the room falls into tense silence as they await her verdict.

After a forkful and a moment of pause, The Countess asks, “Is that caramelised biscuit?”. She then proclaims, “Mmm…that’s a bit of me” and breaks into laughter. The room fills with cheer and applause as the cook is praised with a “Well done Babs” and a pat on the back.

Sainsbury’s Christmas Advert 2022 - The Countess played by Alison Hammond

The Christmas advert ends with Stephen Fry proclaiming: “And that’s why you can Taste the Difference”.

Alison Hammond says: “I absolutely loved playing The Countess in this year’s Sainsbury’s Christmas advert. It got me feeling all festive and was such a laugh! The Taste the Difference Caramelised Biscuit Christmas Pudding was absolutely a bit of me and will definitely make an appearance on our table this year. Just not sure if I can wait until Christmas day to try it again!”

Well not only did Sainsbury’s receive the Alison Hammond (we mean The Countess of course) approval but Sainsbury’s Caramelised Biscuit Christmas Pudding also WON in our Christmas pudding taste test, you can see the full results here.