The Tesco 2020 Christmas advert has finally launched, the light-hearted ad encourages us to forget all the “naughty” little things we may have done this year. Find out all about the advert below:
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There’s no need for Santa to check his list this Christmas according to Tesco as it launches its festive advert which encourages the nation to forget about all the naughty things we may have done this year!
The advert opens in a Tesco store, before travelling up and down the UK following people as they prepare for the festive season. We then hear each character pondering over their thoughts as they share confessions of what they feel may put them on Santas naughty list.
From buying too much loo roll to a bad video call (we’ve all been there!) they deliberate if they actually do deserve a festive treat, we then hear the voice of Tesco encouraging them to go ahead and not think twice because after the year we’re having – they deserve to tuck into the finest food and drink.
This fun advert comes after 74% of the nation saying they wanted to see light-hearted content in this year’s festive ad offerings, we couldn’t agree more.
Alessandra Bellini, Chief Customer Officer at Tesco, says: “We know that the festive ads mark the start of the season for a lot of people – 27% of the nation in fact** – and that this year, customers were looking for something fun and uplifting, that would help spread a little joy. When we talked to friends, colleagues and customers about the concept, everyone instantly confessed to the naughty things they’ve done during 2020 with a wry smile. It’s really relatable and we hope it resonates with people and gets them talking.”
Tesco Christmas ad will air for the first time on Saturday 14th November at 21:40 during ITV’s ‘The Voice’
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