Tyrrells’ first-ever Christmas campaign makes it clear that, no matter how you party this year, KP Snacks’ Tyrrells will make sure the festive season is “Tyrrellbly, Tyrrellbly, Tasty.”
With four ten-second films, the adverts inspire us to “Deck the halls with bowls of Tyrrells”. From a giant Sweet Chilli Crisp served by a woman on roller skates, to veg crisps doubling up as giant Christmas tree baubles, this shows us how Tyrrells fit perfectly into your festive celebrations.
The new adverts will air through ITV’s I’m A Celebrity Get Me Out of Here, as well as Channel 4 George Clark’s House to Lovely House.
Kevin McNair, Marketing Director at KP Snacks says: “The ‘Tyrrellbly Tyrrellbly Tasty’ Christmas campaign is designed to drive awareness of Tyrrells while highlighting how it’s the perfect snack for you to treat yourself, family and friends over the festive period. However, at this time of year, it is extremely important to be able to successfully cut through all the noise that comes with the season. Our Tyrrells brand personality and style combined with the Christmas theme has enabled us to create some fun and engaging content whilst still landing our brand messages.”
Rich Denney, ECD at St Luke’s adds: “It’s been a long year and Christmas 2020 will be different from any other. Tyrrells are bringing the light-hearted humour with our Christmas campaign, which is designed to bring the cheerful fun while reminding everyone that Christmas doesn’t start until you bring out the Tyrrells!”
Each advert also has an entertaining Christmas twist, such as carol singers holding nuts or party revellers dancing while holding oversized crisps to add a tongue-in-cheek humour.