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Aldi searching for most expressive pet for a Specialbuy Christmas product

That’s right, Aldi is on the search for the most hilariously expressive faces our pets pull, with its #ExpressiveAldiPets competition.

Image of dogs expressions
Image credit: SanduStefan via Pixabay

The competition announced by Aldi is encouraging its shoppers to share the weird and wonderful expressions their pets pull with the winner getting the chance to appear on a pack of a product this Christmas.

Aldi also confirmed that its current star ‘Earl’ is being replaced after 3 years of modelling for the business.

Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “We will soon be paving the way for a new four-legged friend to become the face of our pet food. We’d like to thank Earl for his outstanding contribution to the Aldi business over the last 3 years, in particular his efforts in the pet food category.

Image credit: Aldi

“We’re aware there have been comments from some shoppers that he has a tendency to look rather sad but we think he’s done a wonderful job. Despite the change of face, here at Aldi we appreciate and embrace all pet expressions – and to mark the occasion, we’re excited to launch this competition to find the best ‘expressionists’ across the UK, with the winner having a chance to become as famous as Earl!”

Earl’s replacement will be announced in the coming weeks, alongside a new pet food range. Owners across the UK should submit their most expressive pictures of their pets for a chance to win one of three pet hampers and one lucky winner the opportunity to appear on the packaging of a Specialbuy product this Christmas.

Submit your entries via Facebook and Twitter from 22nd February using the hashtag #ExpressiveAldiPets.

Aldi also recently released cast iron pastel pink Le Creuset dupe range and new hot chocolate mug melts.