John Lewis boss, Andy Street, confirmed today that the UK retailer will release it’s highly anticipated Christmas advert for 2015 on social media first.
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After millions flocked to YouTube in 2014 to watch the penguin filled tear-jerker, John Lewis’s boss, Andy Street, has now confirmed it’s 2015 ad will also be launched on Social Media first.
Talking to walesonline during a trip to the Cardiff store he said:
“It used to be waiting for the big reveal on X Factor but the big reveal now is on social media and YouTube.”
Wondering what this years advertisment campaign will be and if you’ll still need that extra box of tissues when the it airs?… according to Mr Street even he doesn’t know yet: “My marketing director does it on the basis I am no marketeer and I have to trust him to do it”.
We’re still sure it will involve kids, animals and lots of tissues. You can watch last years ad here: John Lewis Christmas Ad 2014
Dates and times of the advertising campaign are yet to be released, once they are we will ensure to keep you up-to-date first.
Did you watch John Lewis Xmas ad on YouTube last year and what do you think this years will involve? Let us know below.